[Rd] Romanian Business Opportunity > ELECTRO ALFA

electro@export2000.ro electro@export2000.ro
Thu, 10 Feb 2000 21:34:17 +0200

To:   r-devel@stat.math.ethz.ch
Attn: Marketing Department
Ref.: Romanian Business Opportunity > ELECTRO ALFA

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                      COMPANY PROFILE

ELECTRO ALFA INTERNATIONAL is a leading producer of distribution equipment and one of the 
fastest growing private company of its kind in the Romanian economy.

The company is a specialist focused on distribution, protection and regulation of low voltage energy 
for residential homes, commercial buildings, malls, hotels and industrial facilities.

The line of products

* Switchboards for power distribution, control and automation
* Control panels for industrial processes
* Motor control centers
* Installation for power factor compensation
* Distribution panels and pillars 
* 19" enclosures
* Custom - tailored panels, produced and equipped according to the client` s needs.

The Production plant

Over 2500 m2 production areas, ensure complete execution of the switchboards, from the 
construction of the empties enclosures, continuing with the assembling of the electrical components 
and ending up with the final tests.

Given the fact that the company was customer-oriented from the outset, the flexibility required both 
in terms of design and fabrication could only be achieved by using the latest technologies and 

Loyal to this principle, ELECTRO ALFA INTERNATIONAL has launched a high scale investment 
policy, consisting in acquisition of modern machine-tools such as: CNC-machining center, CNC-press 
brake and installations for shielded welding (CO2, Argon) and spot welding, installation for powder 
coating etc.

As an innovative solutions provider, we have invested a lot in research and development and 
successfully launched new products, equipped with state-of-the art components such as: 
programmable controllers, static converters, process computers.
We even offer the planning, implementation, training and support that make everything go smoothly. 

Considerable investments in IT are being made to secure the company's competitive edge and 
growth in the years ahead. 

The components and materials used are of best possible quality, being purchased from renown 
companies from Germany (Siemens, ABB, Moeller), France (Schneider Electric, Akzo Nobel), Italy 
(Ansaldo, Microelletrica Scientifica, Lovatto) and others. Our clients are thus offered a wider choice 
and can obtain the most convenient performance/ cost  ratio.

The quality

The quality, one of the most important aspect of the market economy, was successfully taken care 
of,  by the introduction of the Quality Assurance System acccording to ISO 9001, verified and 
certified by TÜV CERT Germany (Certificate no.041007886).
The company has also been authorized by the Romanian Register of Shipping to execute panels for 
this particular domain of activity.

The people

We have built a world class infrastructure, as well as a successful team that sets the pace for the 
economic growth in the whole region. We also have a strong presence in Romania, our 
representatives cover virtually all the counties of the country.

At ELECTRO ALFA INTERNATIONAL you will find the availability of a flexible, dynamic and well 
trained workforce with unequalled expertise and experience; over 200 people work here with one 
objective in mind, to help our customers meet their business and technical needs. 

The market

Results had exceeded expectations because relatively low labour costs and high levels of 
production had enabled us to reach high levels of productivity and cost benefits.

The main clients of the company are:

Ironworks industry 	
* The iron works "Sidex", Galati
* The iron works "Silcotub" Zalau with IPROLAM Bucharest
* The aluminium profiles factory "Alro", Slatina

The Oil Industry
* The National Oil Company "Petrom"
* The National Company for Oil Transportation "Conpet" S.A.
* "Energopetrol" S.A.

The petrochemical industry
* The Refinery from Darmanesti
* The Oil Refinery from Onesti 

Civil and industrial buildings
* South-Africa Breweries Ursus,  Pitesti       
* Mcdonald's restaurants
* Petrol import-export headquarters from Bucharest with Arconi Bucharest
* "Steaua Bucharest" Stade
* Civil airoport, Suceava 
* Philip-Morris Warehouses

The banking systems
* Romanian National Bank- Bucharest headquarters 
* Romanian Commercial Bank - Bucharest headquarters
* Romanian Bank for Development- Bucharest headquarters 
* BNP Dresdner Bank - Bucharest headquarters

GSM communication systems and telecommunications
* "Ericsson"-Sweden with Mobifon S.A. Bucharest;    
* "Alcatel"-France with Mobilrom  S.A. Bucharest    
* "Ote"-Greece with Romtelecom S.A.

Concrete plans exist for expansion to other key markets in Europe.

We've maintained continued growth in sales ($8 m last year), built a national leading brand and 
matured from a local start-up to a grown up company  within 8 years. All of which leaves us in great 
shape for the future.

Long term commitment and in-depth know-how. These hallmarks have earned us an unrivalled list of 
awards, and more importantly the trust of our partners in Romania

So, at last a company you can completely trust. Now is the time to profit from us!

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