[R] Package for TURF analysis

Data Analytics Corp. dataanalytics at earthlink.net
Wed Aug 6 17:09:11 CEST 2008


Hi,

Does anyone know of an R package or set of functions for doing Total 
Unduplicated Reach and Frequency (TURF) analysis?  This is somewhat 
popular in the advertising area.

Thanks,

Walt

-- 
________________________

Walter R. Paczkowski, Ph.D.
Data Analytics Corp.
44 Hamilton Lane
Plainsboro, NJ 08536
________________________
(V) 609-936-8999
(F) 609-936-3733
dataanalytics at earthlink.net
www.dataanalyticscorp.com



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